Alabaster Evangelism
Alabaster Evangelism is an evangelism and discipleship ministry that exists to stir up Christians to share the gospel with passion and boldness. By the grace of God, I have been able to work alongside them to make their logo, graphics and marketing collateral to further their reach!
Re-Branding
Brief:
Alabaster Apparel, formally GoodWorks Clothing Co, came to me wanting a new logo along with their rebrand. They were transitioning from a more "mom and pop shop" vibe into something that would dominate the digital space. They asked to keep a similar logo style, but with more tenacity.
Multiple ideas were considered, but in the end this final version stuck out. The A (for Alabaster) overlapping the E (for Evangelism) symbolizes how our devotion to God (like Mary pouring out the alabaster box) comes before evangelism. In the end the client was thrilled and has seen much success with the logo so far.
Old Logo
- Lacking depth & power
- No longer fitting desired aesthetic
- Doesn't tell a story
New Logo
- Negative space properly utilized
- Font choice is powerful and asserting
- Logo tells a story of devotion before performance
Business Cards
Because of the outgoing nature of Alabaster Evangelism, business cards were a crucial part of their marketing plan. We created these cards to be clean, professional, and easy to navigate quickly.
Social Media Thumbnails
Thumbnails designed to bring a clean, organized look to your social media page. A proper thumbnail communicates what the video is about while telling the viewer why they shouldn't miss your content.
Graphic Design & Marketing
_PNG.png)
_PNG.png)